China

Egg alternative product enters the Chinese market

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Just Egg, the plant-based alternative for scrambled egg, will be delivered to mainland Chian consumers through e-commerce platforms and a supermarket chain.

Posted on Jan 10 ,11:56

Already available in Hong Kong and Macau, Just Egg, the alternative plant-based egg product, will enter soon the Chinese market following a deal signed between Just and e-commerce platforms tmall.com and JD.com.
The product will also be found on the shelves of the supermarket chain Hema and one restaurant chain, Hunter Gatherer, is to be the first foodservice to put egg-like product Just on its menus.
"The health and safety attributes of Just Egg are well-aligned with modern Chinese consumption trends. This product has the potential to bring a food revolution to China very soon", mentioned the company in a press release. Just Egg is already sold in North America and Europe.

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