Mexico: Meat shipments to the US and Canada are expected to rise by up to 12% due to the World Cup
“The World Cup represents a great opportunity to boost the growth of the meat sector in Mexico, both in domestic consumption and exports, especially to North America,” the businessman stated.
He added that the Mexican meat industry is prepared to meet and satisfy the demand generated by the World Cup in Mexico, the United States, and Canada.
During the World Cup matches, the consumption of Mexican meat products will be in fast food businesses, bars, restaurants and homes.
Together with exporting partners and the National Association of Supermarkets and Department Stores (ANTAD), a variety of diverse products will be sold, always identified "with the TIF Seal, synonymous with safety, security and hygiene," he noted.
The 130 companies affiliated with ANETIF prepared themselves to satisfy the hunger of this type of sporting event with ready-to-cook or ready-to-eat meat products, pork products for the grill (ribs or ribeyes), as well as fine cuts and certified meats.
During the sporting event, an increase in demand is expected for sausages, chorizo, longaniza, arrachera, ribeye, T-bone, ribs, beef, pork, chicken for all tastes, and meat snacks such as jerky and dried meats, commented the director of ANETIF.
In 2025, the meat products market generated more than 505 billion pesos in Mexico, with consumption reaching a record high of 85.3 kilos per capita.
Chicken led sales in the Mexican market, followed by pork and beef, which are purchased in self-service stores and supermarkets.
The director added that the World Cup will bring challenges for the meat industry such as avoiding food waste in the restaurant and hotel sector, as well as controlling food demand, efficient management of the cold chain and logistics, and compliance with health and regulatory standards.
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