Moving Mountains' plant-based meat enters UK retail
From 30th December, British consumers can purchase the Moving Mountains Sausage Burger, Moving Mountains Sausage and Moving Mountains Hot Dog in Sainsbury’s stores across the UK. The Moving Mountains range of Sausage Burgers, Sausages and Hot Dogs is made from 100% raw plant protein, 0% animal and each one tastes and smells just like the real thing. By using simple and natural ingredients and scientific processes, the range replicates animal meat in taste and texture.
Launching into retail is part of Moving Mountains’ mission to make truly inspiring flexitarian cuisine available to everyone nationwide, announced the company in a press release.
Research has revealed that 34% of meat-eaters in the UK reduced their meat consumption in 2018. "We have seen growing demand amongst consumers for delicious and high-quality plant-based products that can easily be enjoyed in daily life and we are delighted to introduce Moving Mountains’ innovative plant-based products in our stores across the UK", declared Rosie Bambaji, Plant-Based Buyer at Sainsbury’s.
The frozen products use less packaging than chilled food products, with zero plastic and also helps to reduce the UK’s estimated 10 million tonnes of food waste, with the extended frozen shelf life. “We have spent years perfecting our recipes with a team of scientists, farmers and chefs to ensure our products emulate meat in taste and texture and they are the closest replication to a pork burger, pork sausage and hot dog in the UK. Now is the right time to launch into supermarkets and bring Moving Mountains into consumers’ homes, whether they follow a plant-based, vegetarian or flexitarian diet", said Simeon Van der Molen, Founder of Moving Mountains. Until now, these products have only been available in top casual dining chains such as Hard Rock Café and Planet Hollywood
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