GERMANY

TRANSAVIA Showcases "Chicken Well Made at Every Step" at Anuga 2025

TRANSAVIA, Romania’s leading poultry producer, is sharing its “well made at every step” story at Anuga 2025, the world’s leading trade fair for food and beverages (4–8 October 2025, Messe Cologne, Germany).

Posted on Oct 06 ,00:05

At Hall 09.1 | Stand E041, visitors will be guided through how this family-owned business does things differently: an integrated production model with fully owned facilities, a range of premium poultry products, and a genuine passion for quality at every step.

With a fully integrated system, from grain to fork, TRANSAVIA ensures total control over every stage of production, delivering consistent quality, trusted food safety, and superior taste. This integrated approach is unique in Central and Eastern Europe, positioning TRANSAVIA as a trusted partner for both retail and foodservice clients seeking reliability and excellence.

„We’re excited to welcome potential partners at our stand at Anuga 2025 (Hall 09.1 | Stand E041) and introduce them to the quality and care behind our well made at every step products, our values and dedication that define everything we do. From grain to fork, our ‘well made at every step’ philosophy reflects a deep commitment to safety, quality, transparency, and long-term partnerships. We look forward to connecting with professionals who share our passion for responsible and high-standard food production”, says Daniel Opriș, Export Director at TRANSAVIA.

At Anuga 2025, TRANSAVIA is internationally launching the Fragedo Crunch Your Lunch range, a standout line of ready-to-cook products made from whole-muscle chicken breast. Featuring Schnitzel, Bites, and Strips, the range balances tradition with innovation, offering consumers an effortless culinary experience with premium, crispy, and flavorful chicken. All products can be tailored to the needs of different markets, ensuring maximum flexibility for international partners.

In addition, visitors can explore other offerings from the broader portfolio, each reflecting TRANSAVIA’s passion for quality, safety, and sustainability. With a fully integrated business model, owning every step of the process, from grain to fork, the Romanian market leader is also the only major player in Central and Eastern Europe that raises and processes exclusively its own chickens. This total control ensures full traceability, elevated food safety standards, and a signature taste, tenderness, and freshness that consumers recognize and trust.

TRANSAVIA’s commitment to quality is reinforced by internationally accredited certifications, including GLOBALG.A.P. SLP, ISO 22000:2018, BRCGS Food Safety, and FSSC 22000, testifying to responsible farming practices and rigorous food safety management. Moreover, TRANSAVIA is deeply committed to reducing its environmental footprint, making substantial investments in high-efficiency technologies and renewable energy. As a family-owned business, it has launched the largest green energy initiative in Romania’s food industry, generating the power needed for its production processes from its own renewable sources. Since 2019, TRANSAVIA has consistently published Sustainability Reports, reflecting its dedication to transparency and corporate responsibility. It is also the only 100% Romanian-owned company to adopt and co-sign the EU Code of Conduct on Responsible Food Business and Marketing Practices.

TRANSAVIA invites all ANUGA 2025 visitors to explore its complete product range, meet its dedicated team, and experience firsthand what “Well made at every step” truly means, at Hall 09.1 | Stand E041.

For more information, visit https://transavia.ro.

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