UK

The Sainsbury's-Asda merger would create a new rival for Tesco

Fish & Seafood

The seafood competition in the United Kingdom is to increase after the deal between the two retailers will be completed successfully.

Posted on May 02 ,13:12

The Sainsbury's-Asda merger would create a new rival for Tesco

There are no clear details about the amount that sits behind the merger of Sainsbury's and Asda but this move would certainly increase the competition in the UK's seafood retail sector.
Despite a decrease in the volume of sales, last year, the British seafood market has grown in value by 4.1% reaching a total of £3.3 billion (€3.7 billion/$4.5 billion), according to a Nielsen report quoted by Intra Fish portal.
The biggest market share in this sector is held by Tesco (23.1%) followed by Sainsbury's (15.1%), Aldi (9.7%), Morrisons (9.1%), Asda (8.0%) and other players. The simple math indicates that a merger between the second and the fifth player in this market will create a competitor with the same market share as Tesco's.
Following the same logic, it looks like the competition will be interesting to watch as the rivalry goes on equal footing in the chilled seafood sector and it gives Tesco an advantage of 2.7% on frozen seafood sales while a Sainsbury's-Asda merger will have a plus of 3% in the ambient seafood market.

 NEWSLETTER - Stay informed with the latest news!

Comments





Similar articles

BRAZIL

Brazil: Egg exports maintain growth in September

Brazilian egg exports (including all products, both fresh and processed) totaled 2,076 tons in Se...


Read more Read more
BELGIUM

VLAM puts Belgian veal in the spotlight during Veal Week

Media campaign and visibility on the shop floor The campaign is being heard through various chan...


Read more Read more
SWITZERLAND

Switzerland: Meat supply increased in the first half of 2025

The increased overall supply is particularly evident in beef and poultry. In both categories, dem...


Read more Read more
Websolutions by Angular Software and SpiderClass